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Age verification empowers brands to drive customer acquisition and brand loyalty within a targeted age group, such as seniors and millennials, while preventing fraud. It also allows brands to offer exclusive discounts to groups like military veterans and first responders while adhering to age limits required by law.
The 76 million Americans over age 50 control 70% of the nation’s disposable income, yet only 5–10% of marketing is geared towards them. Target this thriving, yet untapped market with a senior discount.
The Millennial age group includes individuals between ages 22–37. This group spends $600 billion in the United States every year, and 54% make purchases online. Nurture brand loyalty with Millennials using an exclusive discount.
Age 21 is a common threshold for the lawful purchase of regulated items. Market to young shoppers across several demographics while ensuring group discounts only reach the intended age segment.
ID.me can verify any age bracket important to your business. Extend your discount programs to the right audience without risking fraud.
Customers can input personal information such as their name and date of birth to verify their age. ID.me checks this information against multiple authoritative databases to verify customer age.
Users can upload images of driver’s licenses, passports, and other identity documents to verify their age. The ID.me team manually reviews document uploads every 60 seconds at a secure U.S.-based facility.
Protect your exclusive discounts from ineligible customers and unauthorized resellers. ID.me’s technology detects fraudulent verification attempts and abuse.
No hoops to jump through to complete a purchase. New age verification happens seamlessly in-cart. For repeat purchases, customers are re-verified in 2-clicks without having to re-enter the same data.
ID.me's technology is simple to integrate and can be completed in a few days. Our scalable API integrates with any platform and is developer friendly.