Case Study

How Leesa Sleep's Affinity Group Discounts Drove Revenue Growth

For Leesa Sleep, an online mattress retailer and B Corp that hired many military spouses, it was important to support the military community. However, the brand didn’t have a reliable way to verify military status online. In December 2015, Leesa chose to verify the military statuses of customers using their military discount.

According to an case study:

  • The military offer helped spread awareness of the Leesa brand in the military community, driving steady monthly-revenue growth from military orders.
  • In May 2017, Leesa expanded the affinity group discounts powered by to include students, teachers, and first responders. Within 6 months of launching these new programs, the number of orders from discounts grew exponentially.

Gated affinity group discounts helped Leesa reach new customers from specific populations like military members and students and generate more revenue.

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