For Leesa Sleep, an online mattress retailer and B Corp that hired many military spouses, it was important to support the military community. However, the brand didn’t have a reliable way to verify military status online. In December 2015, Leesa chose ID.me to verify the military statuses of customers using their military discount.
According to an ID.me case study:
Gated affinity group discounts helped Leesa reach new customers from specific populations like military members and students and generate more revenue.
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